Launch your startup with confidence

The most intensive idea stage startup accelerator in South Africa is coming to Joburg. 

12 weeks of eat, sleep and lean startup while (if you must) keeping your day job.

The Nutshell

This immersive program will focus your energy on your idea stage startup while you learn and apply the lean startup methodology through weekly evening face to face workshops, online prep work and work assignments. Track and discuss key metrics and learnings with mentors and fellow founders selected on their potential and merit.

Part Time but Intense

Evening sessions makes it possible to test your idea while keeping your day job.

Practical but Thoughtful

Minimal theory. Tools and Techniques are prepped online then taught by example face to face and immediately applied.

Selective but Impartial

We choose our selection criteria to maximise collective learning and chances of commercial success.

Three Stage Approach

Our three-stage approach ensures that the fundamental building blocks are in place before effort is spent in vain on downstream activities. Founders may be asked to leave the program if they have not achieved the stage objective.

Validate the

Opportunity

4 weeks

  • Clearly define your starting value proposition hypothesis.
  • Identity your key assumptions
  • Test key assumptions, validate or adapt the value proposition.
  • Identify your beach head market
  • Sign up potential customers
  • Convincingly articulate the overall opportunity and product concept.

Develop the

Product

4 weeks

  • Create an end user persona.
  • Develop a tactical product roadmap.
  • Identity, partner with and appoint relevant service providers.
  • Build and Launch the MVP.
  • Track and analyse quantitative and qualitative feedback.
  • Rinse and Repeat.
  • Get your first arms-length paying customer.

Polish and Pitch the

Business

4 weeks

  • Refine your business model and strategic positioning.
  • Design and develop a strong brand.
  • Define a growth strategy
  • Grow Revenue
  • Develop and Polish your investor pitch
  • Pitch to investors
  • Graduate from the program

Common Questions

Nope. Definitely not in any traditional sense of the word. There is no certificate of attendance. There is no SAQA accreditation. We’re not a dumping ground for corporate training budget. We choose who can join and we kick off those who don’t do the work.

The program will however provide intensive training, coaching, inspiration, networking and accountability.

No. Our investor network may make you an offer for equity during or at the end of the program.

The program will also equip you to optimally trade your equity at the right time with the right partners.

Ha! ha! ha! ideas are cheap. Good luck with that.

In one word? Demanding. You’ll need to be able to spend about 20 hours a week on your startup. That includes going through online material in preparation for the weekly evening workshop, attending and participating in the workshop, completing the tasks during the week, attending occasional one on one sessions and updating your startup profile.

The program will run from end October 2019 to around beginning February 2020. The venue will be at the offices of selected corporate sponsors, either in Woodmead or Sandton. The program will break during December for two weeks.

We are still finalizing the program costs as it depends on our sponsorship agreements. Between R15K and R25K.

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Thoughts from our contributors...

"Today it has become possible for anyone to test an idea with minimal risk and financial investment."
"Lean Startup capability is increasingly sought after within the corporate environment".